| 2017-01 |
Pricing Playbook for Emerging Markets. Autores varios. BCG. |
| 2016-01 |
Lessons from Latin America's leading consumer-goods companies. McKinsey. |
| 2015-07 |
Un estudio de precios de sexo en Nueva York. NYC Consumer Affairs. |
| 2015-06 |
Los ejecutivos de marketing no saben gestionar los precios. César Pérez Carballada. |
| 2015-05 |
Di tu precio. Realmente. Michael Blanding. |
| 2015-04 |
Transformed by the Power of Pricing. Rich Hutchinson y otros autores. |
| 2015-03 |
Is the food really better at expensive restaurants? Alice G. Walton. |
| 2015-02 |
A cheat sheet on lower oil prices. Scott Nyquist. |
| 2015-01 |
Turning Pricing power into profit. Varios. |
| 2014-02 |
Uso de datos grandes para tomar mejores decisiones sobre precios. Baker, W., Kiewell, D., Winkler, G. |
| 2014-01 |
La cuota o el tamaño de mercado. Pérez Caraballada, C. |
| 2013-06 |
The secret of shopping. Merrick, A., Lambert, E. |
| 2013-05 |
Five star pricing. Magliaras, C. |
| 2013-04 |
The key to higher profits. Tacke, G. |
| 2013-03 |
The science of pricing (infographic). D'Andrea, M. |
| 2013-02 |
Ultimate Value Based Pricing Strategy Guide. Price Intelligently. |
| 2013-01 |
Psychological Pricing. Price Intelligently. |
| 2012-15 |
La relación entre los supermercados y los proveedores. ¿Cuáles son las consecuencias para los consumidores? Consumers International. |
| 2012-14 |
La gestión del precio óptimo. Dauss, P. |
| 2012-13 |
Does a low price mean good value? Varios. |
| 2012-12 |
Estrategias de precios y promociones en Europa. Simphony Iri Group. |
| 2012-11 |
Designing products for value. Varios. |
| 2012-10 |
Pricing básico para pymes. Fernández, A. |
| 2012-09 |
Modelo de fijación de precios de productos y servicios bancarios. Galatas, J. |
| 2012-08 |
Precio óptimo de mayor aceptación. Fernández, A. |
| 2012-07 |
El modelo de la disminución constante de descuentos. Portafolio, C. |
| 2012-06 |
Better by the bundle. Gerdeman, D. |
| 2012-05 |
Estudio mundial de pricing. Simon Kucher. |
| 2012-04 |
II Estudios de gestión de precios en retail. Simon Kucher. |
| 2012-03 |
When more is less. Varios. |
| 2012-02 |
La psicología de los descuentos de precio 2. Pérez Carballada, C. |
| 2012-01 |
La psicología de los descuentos de precio 1. Pérez Carballada, C. |
| 2011-05 |
Paradigmas populares de precios. Adams, S. |
| 2010-09 |
Badge value. Panos, A. |
| 2010-08 |
Building a better pricing infrastructure. Varios. |
| 2010-07 |
Participación de los costos en la determinación de los precios. Farre, D. |
| 2010-06 |
Do you have a long term pricing strategy? Zawada, C. |
| 2010-05 |
The big mac index. Economist, T. |
| 2010-04 |
Strategic pricing in european hotels. Canina, L. |
| 2010-03 |
¿De precios redondos a precios cuadrados? Daus, P. |
| 2010-02 |
Ending a price promotion. Tsiros, M. |
| 2010-01 |
Precios de referencias. Díaz, I. |
| 2009-07 |
Pricing Senitive Meter. Gomez, J. |
| 2009-06 |
How about free? Wharton, U. |
| 2009-05 |
Estudio europeo de pricing 2009. Simon Kucher. |
| 2009-04 |
Volumen y margen en tiempos de crisis. Krhon, F. |
| 2009-03 |
Crisis pricing for dowturn and after. Duranton, S. |
| 2009-02 |
Descuento sin ton ni son. Krohn y Dauss. |
| 2009-01 |
Restaurant pricing. Vallsmadella, J. |
| 2008-03 |
Qué es la velocidad de circulación del dinero. Pampillón, R. |
| 2008-02 |
What should we charge, setting price? Farace, V. |
| 2008-01 |
Upend the dowturn with strategic pricing. Varios. |
| 2007-01 |
El origen del valor y los precios. Libertad: un sistema de fronteras móviles. Arenz, E. |
| 2006-04 |
Discriminación de precios. Ingenieriacomercial.com |
| 2006-03 |
Incomplex alternatives to mix bundling. Varios. |
| 2006-02 |
Fijación de precios. Angulo, C. |
| 2006-01 |
Ventas en lote y anudadas. Fabra, N. |
| 2005-02 |
Estudios de elasticidades en servicios de telecomunicaciones. CRT. |
| 2005-01 |
Bundling en promociones para la distribucion de combustibles. Ferrer, J. |
| 2003-10 |
Pricing de nuevos productos. Marn, M., Roegner, E., y Zawada, C. |
| 2003-09 |
Pricing Myopia. Autores varios. |
| 2003-08 |
Pricing New Products. Marn, M., Roegner, E., Zawada, C. |
| 2003-07 |
The strategy of bundling. Nalebuff, B. |
| 2003-06 |
Price sensitive meter. Westendorp, V. |
| 2003-05 |
The power of pricing. Marn, M. |
| 2003-04 |
Effects of $ 9 price endings. Anderson, E. |
| 2003-03 |
Competing in a value driven world. Varios. |
| 2003-02 |
Bundling tying and portfolio effects. Nalebuff, B. |
| 2003-01 |
In praise of honest pricing. Nalebuff, B. |
| 2002-02 |
The Untapped Power of Pricing. The Boston Consulting Group. |
| 2002-01 |
Porque las respuestas a las promociones. Sanjay, K. |
| 2001-03 |
Impact of bundling of telecommunications services on consumers industry and competition. Papandrea, F. |
| 2001-02 |
Are sale signs less effective when more products have them. Anderson, E. |
| 2001-01 |
Your brain in Walt Mart. Thomas, M. |
| 2000-01 |
Improving gross margin. Karmak, C. |
| 1999-02 |
Variable price coke machine being tested. Hays, C. |
| 1999-01 |
Bundling information goods. Varios. |
| 1997-02 |
Why are so many goods priced to end in nine? And why practice hurts the producers. Basu, K. |
| 1997-01 |
Setting value not price. Marn, M. |
| 1994-01 |
Casos de determinación de precios óptimos basados en el modelo simplificado. Varios. |
| 1993-01 |
Price wars. Marn, M. |
| 1992-02 |
Marketing el precio como sinónimo de calidad. Sánchez, J. L. |
| 1992-01 |
The discounting of discounts and promotions thresholds. Gupta, S. |
| 1991-01 |
Bundling. Varios. |
| 1988-02 |
Seller Pricing Strategies: A Buyer's Perspective. Lamm, D. |
| 1988-01 |
Consumer perceptions of price quality and value. Zeithaml, A. |
| 1986-02 |
Price and advertising signans. Milgrom, P. |
| 1986-01 |
El origen del valor y los precios. Arenz, E. |
| 1981-01 |
Commodity bundling. Schmalensee, R. |
| 1952-01 |
El modelo de Steiner. Steiner, P. |
